Graphic Designer

Brand & Visual Designer

(Brand identity, campaigns, pitch decks, visual systems)

What This Role Really Means

You are the architect of a brand’s visual identity.
You build logos, typography systems, color palettes, brand elements, pitch decks, layouts, and campaign visuals that hold everything together.
You think long-term, not just “post by post.”

Your work defines how a brand looks, feels, and communicates.

What You Should Know (Skills & Knowledge)

1. Branding Fundamentals

You must understand:

  • Logo construction & variations
  • Grid systems
  • Typography hierarchy
  • Color psychology
  • Brand consistency rules
  • Iconography style
  • Visual organization
  • Imagery guidelines
  • Brand story interpretation
  • Brand voice → translated into visuals

You are the guardian of the brand identity.

2. Campaign & Marketing Design

You create:

  • Key visuals (KVs)
  • Posters & OOH mockups
  • Social campaign artwork
  • Digital banners
  • Event branding
  • Presentation layouts
  • Website visual directions
  • Ad graphics (static & animated concepting)

You must think visually AND strategically.

3. Layouts & Presentation Design (Super Important)

You understand:

  • Slide hierarchy
  • Visual pacing
  • Composition
  • Clean modern layout structure
  • Use of shapes, grids, white space
  • Storytelling through slides

You make pitch decks feel clear, premium, and beautiful.

4. Tools You Must Know

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Figma (very important for modern branding work)

Optional (bonus):

  • Procreate
  • Adobe XD
  • Affinity Designer

5. Collaboration & Workflow

You should be comfortable with:

  • Building brand guidelines
  • Revising and refining based on feedback
  • Preparing final deliverables
  • Exporting assets correctly
  • Working with strategists, copywriters, and managers

Social Media Designer

(Fast digital design, carousels, ads, Reels covers, templates)

What This Role Really Means

You design high-volume, fast-turnaround content for social platforms.
Your work must be modern, scroll-stopping, clean, and optimized for each platform’s behavior.

You think in formats, not just designs.

What You Should Know (Skills & Knowledge)
1. Understanding Social Formats

You must understand:

  • Instagram posts
  • Carousels (storytelling slide-by-slide)
  • Reels covers
  • TikTok covers
  • Story sequences
  • LinkedIn visuals
  • YouTube thumbnails
  • Ad creatives for Meta & Google

Each platform has a different design language.

2. Speed + Consistency

This role is fast-paced.
You must deliver:

  • Clean layouts
  • Strong visuals
  • On-brand colors
  • Clear hierarchy
  • Sharp typography
  • Quick turnaround time (same day or next day)

Without sacrificing quality.

3. Design for Engagement

You know how to design:

  • Scroll-stopping first slides
  • Hooks
  • Educational carousels
  • Product features
  • Before/after visuals
  • Relatable moments
  • Visual storytelling
  • Trend-based concepts
  • Data graphics in simple form

You know how to make people stop, understand, and engage.

4. Tools You Must Know
  • Adobe Photoshop
  • Adobe Illustrator
  • Figma (for social templates)
  • Canva (fast adaptation)
  • CapCut (for simple Reels covers or overlays)

Bonus:

  • Adobe Express
  • Mojo / Unfold
5. Workflow & Collaboration

You collaborate with:

  • Social Media Manager
  • Copywriters
  • Video editors
  • Creative strategist

You must be able to understand:

  • Content calendars
  • Hooks
  • Audience behavior
  • Platform-specific guidelines
  • Brand guidelines

 

 

Creative Illustrator / Visual Artist

(Custom illustrations, icons, characters, visual storytelling)

What This Role Really Means

You add originality to the brand.
You create custom illustrations, icons, characters, scenes, visual metaphors, and stylized graphics that elevate the brand beyond templates.

You bring an artistic soul into digital design.

 What You Should Know (Skills & Knowledge)

1. Illustration Fundamentals

You must be strong in:

  • Drawing (digital or traditional)
  • Linework
  • Character design
  • Shading
  • Composition
  • Color harmony
  • Visual metaphors
  • Story-driven art

Your work brings uniqueness and storytelling.

2. Iconography & Micro-illustrations

You can design:

  • Icon sets
  • Spot illustrations
  • Infographic elements
  • Micro animations (in collaboration)
  • Thematic graphic packs

This gives brands a unique visual toolkit.

3. Styles You Should Understand

A good illustrator understands multiple styles:

  • Flat vector
  • Minimal geometric
  • 3D (optional)
  • Soft gradient
  • Hand-drawn
  • Line art
  • Character-based
  • Cartoonish vs. premium-modern
  • Abstract forms

You adapt your style to brand personality.

4. Tools You Must Know

  • Adobe Illustrator
  • Procreate
  • Adobe Photoshop
  • Figma (for layout placement)

Bonus:

  • Blender (for 3D illustration)
  • Adobe Fresco
  • Clip Studio Paint

5. Collaboration

You work closely with:

  • Brand designers
  • Social media designers
  • Motion animators
  • Creative strategists
  • Video editors

Your art becomes the visual foundation for animations, social posts, and campaigns.

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